Shorten, Brand, Track your URL’s
Create clean short links, boost brand recognition with custom domains, understand your audience with detailed analytics, and leverage advanced management tools.
Take control of every click and unlock the full potential of your links.



URLs & QR Codes that open apps automatically
Links in your bio landing pages automatically detect the used app and open it on mobile.
Craft Memorable, Branded Links
Instantly transform long, cumbersome URLs into clean, shareable links with URL.rw.
But why stop there? Move beyond generic, random characters and create links that truly represent your brand and purpose:
- Custom Back-Halves: Take control of your link’s identity! Instead of url.rw/x73Bz, create something meaningful like url.rw/SpringSale or url.rw/FreeTrial. Make your links instantly recognizable and relevant.
- Boost Trust & Clicks: Custom, readable link endings appear more trustworthy and professional than random strings, encouraging more clicks from your audience.
- Enhance Memorability: Create links that are easy to remember, type, and share verbally – perfect for podcasts, presentations, or everyday conversation.
Make every link count. While random short links are useful, the ability to create custom, branded back-halves is a powerful feature unlocked with our premium plans, helping you maximize engagement and reinforce your brand identity with every share.
Scheduling, Limits & Smart Expiration.
Move beyond basic redirects and gain precise control over your link’s entire lifecycle. URL.rw offers advanced settings perfect for automating campaigns, managing access, and ensuring a seamless user experience:
- Schedule Your Links: Planning a timed promotion, event registration, or content release? Set specific start and end dates/times for your links. They’ll automatically activate and deactivate according to your schedule.
- Set Click Limits: Ideal for limited-quantity offers, contests, or controlling access. Define a maximum number of clicks a link will accept before it automatically expires.
- Custom Expiration Redirects: What happens after your link expires via schedule or click limit? Don’t send users to a dead end! Specify a fallback URL to redirect visitors to, ensuring they always land somewhere relevant (like your homepage or a waiting list).
- Automate & Optimize: Use these features together to run sophisticated, automated campaigns, manage access effortlessly, and maintain a positive user journey even after promotions end.
Command your campaigns with precision. Advanced controls like link scheduling, click limits, and custom expiration redirects are key features available on URL.rw premium plans, providing the flexibility and automation needed for professional marketing and content management.
Target Users by Location, Device & OS.
Why send everyone to the same place? URL.rw unlocks intelligent link targeting, allowing you to automatically redirect users to different destinations based on their specific context. Optimize user experience and campaign results like never before:
- Geo-Targeting Power: Deliver localized content or promotions by redirecting users based on their Continent, Country, or even City. Ensure relevance and compliance across regions.
- Device & OS Specific Routing: Automatically send visitors to the right place based on their Device Type (mobile, desktop, tablet) or Operating System (iOS, Android, Windows, etc.). Perfect for directing users to the correct app store or device-optimized landing pages.
- Create Personalized Journeys: Ensure users always land on the most relevant page for them, enhancing their experience and increasing the likelihood of conversion.
- Maximize Campaign Effectiveness: Tailor your landing pages for specific audience segments (e.g., iOS users in London) and use targeted URL.rw links to drive traffic precisely where it needs to go.
Deliver hyper-relevant experiences automatically. Advanced Geo, Device, and OS targeting capabilities are premium features within URL.rw, designed for marketers who need granular control to optimize global campaigns and personalized user flows.
Deep Link Directly Into Mobile Experiences.
Don’t let your mobile users get lost in the browser. URL.rw’s intelligent App Linking sends visitors directly into the relevant content within native mobile apps, creating smoother user journeys and boosting engagement.
- Direct In-App Navigation: Enable “Auto open app on mobile” to automatically launch the corresponding app (if installed) when your link is clicked on iOS or Android, taking users straight to the specific profile, product, video, or page you intended – bypassing the mobile web friction.
- Broad App Compatibility: Effortlessly create deep links for dozens of the most popular apps your audience uses daily, including TikTok, Instagram, Facebook, YouTube, Spotify, X, LinkedIn, Reddit, and many more, without complex configurations.
- Handle App Installs (Deferred Deep Linking): If the user doesn’t have the required app installed, URL.rw can smartly direct them to the App Store or Google Play first. After installation, they can be taken straight to the deep-linked content upon opening the app, preserving the original user intent.
- Optimize Mobile Campaigns: Drive users from ads, emails, or social posts directly into your app content for higher conversion rates and a significantly better return on experience (ROX).
- Enhance User Experience: Reduce taps and eliminate frustrating searches within apps, getting users to the content they want faster and more efficiently.
Provide a truly seamless connection between your links and mobile apps. App Linking/Deep Linking is a powerful premium feature in URL.rw, essential for businesses and creators aiming to maximize mobile engagement and campaign effectiveness.
Maintain Brand Presence with URL Cloaking.
Keep your branded short link visible even after the click! URL.rw’s URL Cloaking feature allows you to display the destination website while keeping your short URL in the browser’s address bar. This advanced technique is ideal for specific use cases:
- Hide Destination URLs: Mask long, complex, or affiliate URLs, presenting a cleaner, more consistent look to your visitors.
- Reinforce Branding: Maintain your URL.rw short link or custom domain presence throughout the user’s session on the target site.
- Customize Cloaked View: Define a unique browser Page Title, Favicon, and Open Graph image/details specifically for when the link is cloaked.
- Add Custom Scripts: Inject your own Custom JS for advanced tracking pixels, analytics integration, or dynamic modifications on the displayed page.
- Important Consideration: URL Cloaking uses iframe technology. It will only function correctly if the destination website allows itself to be embedded in an iframe.
Leverage URL Cloaking for specific affiliate marketing or branding strategies. This advanced capability is available on select URL.rw premium plans.
Add Custom Splash Pages to Links.
Add a powerful intermediary step to your links with URL.rw’s Splash Pages. Before redirecting users to the final destination, display a custom, timed page perfect for a variety of purposes:
- Promotions & Ads: Display advertisements, special offers, or affiliate promotions for a set duration.
- Branding & Announcements: Reinforce your brand identity with logos and messaging, or share important updates and announcements.
- Disclaimers & Age Gates: Present necessary legal disclaimers or implement age verification steps before users proceed.
- Countdown Timers: Build anticipation by showing a countdown timer for product launches, events, or limited-time deals.
- Easy Application: Create your splash pages (with custom branding, content, and timers) within URL.rw and easily apply them to any relevant short link from the link settings.
Turn your links into multi-functional tools. Creating and utilizing engaging Splash Pages is a versatile feature included in URL.rw premium subscriptions.
Free
Basic
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1 biolink pages
-
2 biolink blocks
-
All biolink blocks
-
3 shortened links
-
3 file links
-
1 vcard links
-
1 event links
-
1 static sites
-
1 QR codes
-
1 bulk QR codes Limit
- 1 projects
- 3 months stats retention
- 8 biolink themes
- Custom back-half
- Deep linking
- Removable branding
- Custom branding
- Leap link
- SEO features
- Additional fonts
- Indepth statistics
- Links scheduling & limiter
- Cloaking short URLs
- Auto open app on mobile
- Advanced targeting
- UTM parameters
- Password protection
- Sensitive content
- 3 export features
Influencer
-
10 biolink pages
-
10 biolink blocks
-
All biolink blocks to choose from
-
100 shortened links
-
100 file links
-
10 vcard links
-
10 event links
- 10 QR codes
-
10 bulk QR codes Limit
- 10 pixels
- 50% affiliate percentage
-
Unlimited custom domains
-
1 year stats retention
-
8 biolink themes
-
No forced splash page
-
Custom back-half
-
Deep linking
-
Removable branding
-
Custom branding
-
Dofollow links
-
Leap link
-
SEO features
-
Additional fonts
- Indepth statistics
-
Links scheduling & limiter
-
Auto open app on mobile
-
Advanced targeting
-
UTM parameters
-
Password protection
-
Sensitive content
-
No ads
- 3 export features
Agency
-
Unlimited biolink pages
-
Unlimited biolink blocks
-
All biolink blocks
-
Unlimited shortened links
-
Unlimited file links
-
Unlimited vcard links
-
Unlimited event links
-
Unlimited static sites
-
Unlimited QR codes
-
Unlimited bulk QR codes Limit
-
Unlimited splash pages
-
Unlimited pixels
-
Unlimited projects
-
Unlimited teams
-
75% affiliate percentage
-
Unlimited custom domains
-
1 year stats retention
-
8 biolink themes
-
No forced splash page
-
Custom back-half
-
Deep linking
-
Removable branding
-
Custom branding
-
Dofollow links
-
Leap link
-
SEO features
-
Additional fonts
- Indepth statistics
-
Links scheduling & limiter
-
Cloaking short URLs
-
Auto open app on mobile
-
Advanced targeting
-
UTM parameters
-
Password protection
-
Sensitive content
-
No ads
- 3 export features
-
Custom CSS
-
Custom JS
- White Labeling
Free
Basic
-
1 biolink pages
-
2 biolink blocks
-
All biolink blocks
-
3 shortened links
-
3 file links
-
1 vcard links
-
1 event links
-
1 static sites
-
1 QR codes
-
1 bulk QR codes Limit
- 1 projects
- 3 months stats retention
- 8 biolink themes
- Custom back-half
- Deep linking
- Removable branding
- Custom branding
- Leap link
- SEO features
- Additional fonts
- Indepth statistics
- Links scheduling & limiter
- Cloaking short URLs
- Auto open app on mobile
- Advanced targeting
- UTM parameters
- Password protection
- Sensitive content
- 3 export features
Influencer
-
10 biolink pages
-
10 biolink blocks
-
All biolink blocks to choose from
-
100 shortened links
-
100 file links
-
10 vcard links
-
10 event links
- 10 QR codes
-
10 bulk QR codes Limit
- 10 pixels
- 50% affiliate percentage
-
Unlimited custom domains
-
1 year stats retention
-
8 biolink themes
-
No forced splash page
-
Custom back-half
-
Deep linking
-
Removable branding
-
Custom branding
-
Dofollow links
-
Leap link
-
SEO features
-
Additional fonts
- Indepth statistics
-
Links scheduling & limiter
-
Auto open app on mobile
-
Advanced targeting
-
UTM parameters
-
Password protection
-
Sensitive content
-
No ads
- 3 export features
Agency
-
Unlimited biolink pages
-
Unlimited biolink blocks
-
All biolink blocks
-
Unlimited shortened links
-
Unlimited file links
-
Unlimited vcard links
-
Unlimited event links
-
Unlimited static sites
-
Unlimited QR codes
-
Unlimited bulk QR codes Limit
-
Unlimited splash pages
-
Unlimited pixels
-
Unlimited projects
-
Unlimited teams
-
75% affiliate percentage
-
Unlimited custom domains
-
1 year stats retention
-
8 biolink themes
-
No forced splash page
-
Custom back-half
-
Deep linking
-
Removable branding
-
Custom branding
-
Dofollow links
-
Leap link
-
SEO features
-
Additional fonts
- Indepth statistics
-
Links scheduling & limiter
-
Cloaking short URLs
-
Auto open app on mobile
-
Advanced targeting
-
UTM parameters
-
Password protection
-
Sensitive content
-
No ads
- 3 export features
-
Custom CSS
-
Custom JS
- White Labeling
Free
Basic
-
1 biolink pages
-
2 biolink blocks
-
All biolink blocks
-
3 shortened links
-
3 file links
-
1 vcard links
-
1 event links
-
1 static sites
-
1 QR codes
-
1 bulk QR codes Limit
- 1 projects
- 3 months stats retention
- 8 biolink themes
- Custom back-half
- Deep linking
- Removable branding
- Custom branding
- Leap link
- SEO features
- Additional fonts
- Indepth statistics
- Links scheduling & limiter
- Cloaking short URLs
- Auto open app on mobile
- Advanced targeting
- UTM parameters
- Password protection
- Sensitive content
- 3 export features
Influencer
-
10 biolink pages
-
10 biolink blocks
-
All biolink blocks to choose from
-
100 shortened links
-
100 file links
-
10 vcard links
-
10 event links
- 10 QR codes
-
10 bulk QR codes Limit
- 10 pixels
- 50% affiliate percentage
-
Unlimited custom domains
-
1 year stats retention
-
8 biolink themes
-
No forced splash page
-
Custom back-half
-
Deep linking
-
Removable branding
-
Custom branding
-
Dofollow links
-
Leap link
-
SEO features
-
Additional fonts
- Indepth statistics
-
Links scheduling & limiter
-
Auto open app on mobile
-
Advanced targeting
-
UTM parameters
-
Password protection
-
Sensitive content
-
No ads
- 3 export features
Agency
-
Unlimited biolink pages
-
Unlimited biolink blocks
-
All biolink blocks
-
Unlimited shortened links
-
Unlimited file links
-
Unlimited vcard links
-
Unlimited event links
-
Unlimited static sites
-
Unlimited QR codes
-
Unlimited bulk QR codes Limit
-
Unlimited splash pages
-
Unlimited pixels
-
Unlimited projects
-
Unlimited teams
-
75% affiliate percentage
-
Unlimited custom domains
-
1 year stats retention
-
8 biolink themes
-
No forced splash page
-
Custom back-half
-
Deep linking
-
Removable branding
-
Custom branding
-
Dofollow links
-
Leap link
-
SEO features
-
Additional fonts
- Indepth statistics
-
Links scheduling & limiter
-
Cloaking short URLs
-
Auto open app on mobile
-
Advanced targeting
-
UTM parameters
-
Password protection
-
Sensitive content
-
No ads
- 3 export features
-
Custom CSS
-
Custom JS
- White Labeling
Need access to our API? OR something different than our unlimited plans, or want premium assistance to begin?
Please visit our contact page or simply email us directly at info@url.rw.
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